Whether you have been booking sports bets for years as a private bookie or just getting your independent sportsbook off the ground, the company you use for your online sports betting software solutions can make all the difference between success and failure in a very competitive business environment.
The best Pay Per Head services truly view their bookmaking agents as business partners. They fully understand that their long-term success hinges on your ability to turn your bookie business into a full-time, year-round profitable venture. That is why today’s innovative sports betting software packages also include the proper business tools to market your bookie business to a wide variety of sports betting customers.
When it comes to growing and expanding any business, a great place to start is picking the low-hanging fruit. The most important aspect of your bookie business is keeping your existing customers happy and content with your services. Current players become inactive for any number of reasons. Most times it is because they only bet on certain sports.
Everyone in the sports betting business knows that football is still king when it comes to the overall amount of money that is bet on sports today. Both professional and college basketball also ranks high on the list, but after that things start to drop off. While it is great to make a ton of money booking bets for football and basketball, your goal as an independent bookmaker is to keep your weekly cash flow and take-home profits steady all year long.
You might be able to survive on the profit you make from the top two sports, but just think how much extra money you could make if you built up your business with everything else that is on your betting board over the course of the year. Bettors like anyone else tend to be creatures of habit. During the offseason, they are not going to come to you to look for something to bet on. You need to take the initiative to market your services to anyone who is currently inactive in your overall customer base.
Pay Per Head online betting software solutions can help you put that marketing plan into action. Through your online sports betting website you have the ability to reach out to all of your customers, active or inactive on a regular basis. Constant communication with your customer base should be one of the fundamental aspects of any marketing plan. You should never assume that your betting customer knows everything that you have to offer. As a private bookie running and managing your own independent sportsbook, it is up to you to keep your entire customer base up to date with everything that you have to offer.
This is where the low, weekly price per head fee you are paying for just your active sports bettor can pay for itself. With the help of your PPH service’s software, you have fast and easy access to all of your player’s pertinent information in their individual account profiles. You also have complete records for each player’s betting history. This can be extremely valuable information for all of your marketing efforts.
It is going to take some extra time to dig a bit deeper into your player profiles and activity reports, especially when it comes to inactive customers. However, you are bound to uncover some golden opportunities to increase the weekly action you take in when the sports betting calendar moves into the slower months. This is true whether you are marketing your bookie services to action junkies or bettors who go dormant after the football season.